The FISHFED is an apex body of all Primary Fishermen Cooperative Societies in the State, which looks for the socio-economic interest, as well as welfare of the poor fishermen of the State. There are 333 nos. of PFCSs comprising of 70,000 fishermen and women members under affiliation with FISHFED.
In order to achieve the objective, the Federation is involved in a variety of businesses like marketing of fish products, fishery inputs, lease of fishery sairats in Chilika for the greater interest of the fisheries, production of fish and fish seed, development of infrastructure for fish marketing, maintenance and management of fishing harbours, landing centres and jetties etc.
“CHILIKA FRESH”, a modern hygienic pre-fabricated fish retail selling kiosk we have created to cater to the need of fish eating population of Bhubaneswar city.
Varieties of freshwater, brackish water & marine fish alongwith crab & lobster are being sold in hygienic condition.
Subsequently fishery products like dry fish, canned fish, fish pickle will also be sold to the consumers. With the success of Chilika Fresh Kiosk, more such kiosks will be set up in various potential places of Bhubaneswar like Shahid Nagar, Jayadev Vihar, Unit-9, Pokhriput etc.
After evaluating its success, similar kiosks will be started in other cities of Odisha like Cuttack, Berhampur, Rourkela and Sambalpur.
The present Kiosk CHILIKA FRESH has been set up with funding support from State Government and NFDB is being roped in. OUAT has provided land for the Kiosk.
The Kiosk is being operated by FISHFED. By this Kiosk the members of different Chilika and other freshwater
area Co-operatives will be directly benefited.
Fishes are being directly collected from fishermen and sold to consumers to give them better price. Fresh water fish like Rohu, Catla, Mrigal and other Minor carps and marine fish like Hilsa, Pomfrets, Mackerel, Bhekti, Khainga, Prawns, Crab etc.are being sold.
Through CHILIKA FRESH we have attempted to provide the city consumers a facility to get delivery at home incase they are unable to visit our kiosk due to their busy schedule.